Risk It For The Biscuit

In Blog, Hustle Podcast by Eric ByrnesLeave a Comment

Was scouring through the Jim Rome podcast list the other day when I ran across the name Ryan Holiday…

Whoa.

Ryan Holiday, the author of the best selling Obstacle is The Way, Ego Is The Enemy, Trust Me I am Lying, Perennial Sellers and the newly released, Conspiracy

Yup, that Ryan Holiday…

Ryan has an interesting story. He grew up in Sacramento, went to UC Riverside and then dropped out to become the head of marketing at American Apparel; he was 20… In 2006, he began writing a blog, and in 2012, he released his first book which was a huge success. The next book he wrote, Obstacle Is The Way, was predicated on Stoic philosophy, and more specifically, a quote by the long time Roman Emperor Marcus Aurelius…

“The impediment to action advances action… What stands in the way becomes the way.”

The book was obviously a hit with businesses and military personnel, but the group of people that the book resonated with more than anybody was athletes. Without knowing this, I read Obstacle Is The Way and was mesmerized by the messages that were incredibly applicable to my life now and my life spent as a professional baseball player.

Not shocking, The New England Patriots attached themselves to the book and embraced the underlying theme of the ancient stoic philosophy principles… Nick Saban, the head coach of Alabama, considered by many as the greatest program in the history of college football, had Ryan come out and speak to the Crimson Tide players…

Upon learning this information, it did not shock me one bit. Sports so often parallel life, and just like in life, there are so many things that are outside of our control that potentially have a huge effect on the overall outcome. That said, the very best players are the ones who are able to adjust and adapt to whatever obstacles they may encounter along the way.

In the book, the value of Amor Fati and Momento Mori are both discussed and expanded upon… Without specifically getting into sports, the book is a blueprint for all athletes on how to better deal with inevitable adversity.

Regardless, Holiday wrote 3 books that I read that focused on a similar message and were right in his wheelhouse of expertise: Obstacle Is The Way, Ego Is The Enemy and Perennial Sellers…  

He then stepped out of his comfort zone and wrote Conspiracy, a book that focuses on billionaire Peter Thiel and his relentless pursuit to take down a gossip website called Gawker. When Rome asked Ryan why he took on the project that seemed much different than anything he had ever done, this was his response…

“I don’t think you get better if you do the same thing over and over again… All the jumps that I have made in life are usually the result of some creative or professional risk.”

F*ck YES dude…

I shouldn’t be surprised with his response considering I have read 3 of Ryan’s books and have developed a friendship with him through mutual connections, but gosh damn he is RIGHT…

We do not get better by doing the same thing over and over, and every significant leap I have made in my life has involved both creative and professional risk…

This Daily Hustle blog/email/pod being one of them.

Ultimately, our ability to challenge ourselves beyond our comfort zone is what will allow us to grow. Sure, there are risks involved, but it is actually the risks that give us LIFE. When we take risks, we come face to face with the beautiful fear of failure and we don’t back down to shit. Risk will keep us dedicated to our craft and LOCKED IN on the task at hand.

In the great words of Olympic Gold Medalist Snowboarder turned broadcaster Todd Richards:

We must “RISK IT FOR THE BISCUIT 🍪”.

-EB