Right F*ING NOW!!!

In Blog, Hustle Podcast by Eric ByrnesLeave a Comment

During the Let Them Play Triathlon Across America, Kowalski & I began daily verbal rituals which involved multiple Caaa Caaaa’s and at least one…

“Ain’t nothing to it, but to do it…
If not us, then who?
If not now, then when?” 

It just seemed very appropriate at a time when we were digging deep each day to make it to the next destination… 

Yes, it was a mantra for the cross country adventure aimed at getting kids to play, but since then it has served as a rallying cry in just about everything else we have done since…

Let’s break it down:

“Ain’t nothing to it but to do it.”

How often do we sit there and procrastinate over shit without ever taking action… We all have grand ideas but until we DO SOMETHING about it, our ideas remain intangible objects lost in space with absolutely zero effectiveness.

“If not us, then who?” 

Just like legendary basketball coach Jimmy V used to say all of the time, ordinary people accomplish extraordinary things every f*ing day… Hate to break it to you, but we are all ordinary. It’s up to us to put in the work that will allow us to accomplish those extraordinary things.

“If not now, then when?”

We all want to wait for the timing to be perfect… We all want to wait for the stars to align then we will hop on our unicorns and ride off into the sunset of success… 


Sure, patience is a valuable virtue in life, but the more we drag ass and keep waiting for all the ducks to be in a perfect row, the better chance that row of ducks will shit all over our heads. 

The inevitable process is a beautiful thing and cannot be avoided, but…